Activities and Behavior

While creating complex behaviors (behaviors in behaviors), the behavior token should be provided to map them correctly.

Boomtrain Marketing Engine has a prebuilt set of User Properties that are stored when you upload a CSV or integrate with Javascript.

The most basic operations and actions that a customer does on your website is an activity.

When you combine multiple user actions (or inactions), you create a Behavior.

To setup tracking for user activities, you need to add Boomtrain’s APIs and made modifications to your Javascript.

You can add the unique information that you have to a personalized email, talking about unique events at the specific locations your users are at.