Marketing Automation

BME System Properties

Manually uploading users on Boomtrain Marketing Engine (BME) is a simple process.

Below are the property types you can choose when interacting with properties.

Boomtrain Marketing Engine has a prebuilt set of User Properties that are stored when you upload a CSV or integrate with Javascript.

ou can also add your own set of User Properties. These will automatically be created when you send us user data, but we recommend manually creating them so you can have more control over the content coming in.

Mapping an activity lets you set up the activities you want to track and connect them to users who perform those activities.

When you combine multiple user actions (or inactions), you create a Behavior.

A complex behavior is a combination of behaviors, or behaviors inside behaviors.

A user profile consists of an activity stream that maps every customer activity based on what you decide to track.

You can add your Custom User Properties through CSV uploads.