BME tracks both customer properties and customer activities for your business.
Scheduling your messages ensure that they reach your customers within a specific window and is based on when the ‘trigger’ happens and/or a simple date and time.
Boomtrain Marketing Engine (BME) provides a couple of capabilities for users in order to manage campaigns.
ZetaHub tracks some customer properties for your business apart from the ones you pass via integrations or append via .csv files.
Schedule broadcast messages to ensure that they reach your customers immediately or within a specific window (simple date and time).
If you’re using the ZetaHub for your email campaigns, you have access to the Advanced Template Editor, a very powerful tool that simplifies email creation.
To understand the difference between triggered & broadcast messages, you need to understand that the way you interact with your customers