Across industries, open rates cannot be consistent.
Opens, clicks, unsubscribes, and spam reports are important ways to measure how your emails are being received.
To understand how various brands and industries send emails across industries
At the end of the day, email marketing is about providing value to your subscribers;
Many studies have claimed to identify the “best day” to email (most studies say Tuesday, Wednesday, or Thursday).
If you’re a high volume email sender, a company or organisation that sends out over say 100,000 emails at a time
Before you send out emails, it's best to verify your email list to make sure that you have good list hygiene.
You can grow your email lists by offering email subscriptions to your customers, and providing them with great content.
By rule of thumb, you should send your highly engaged audience emails more frequently than you send to your lesser engaged audiences.