A dedicated IP is great to have because you can start on a clean slate in terms of your sending reputation
Warming up your IP is away to help you see what is working and what isn’t in an email plan before permanently tarnishing your IP’s web cred.
Audiences want to receive information that is relevant, informative and engaging to them.
When it comes to engaging and ultimately retaining customers, relevance is king.
First off: track as much as possible! You never know which workflows you’ll want to build in the future.
Our studies show that smart sliders and lightboxes increase sign-up conversions by up to 40%, so you should definitely take advantage of those.