ZetaHub gives you the ability to automatically map your website resources—such as products on eCommerce websites, or articles on publishing websites—and recommend those resources to your users via email, on-site, and other channels. To map your website resources, you need meta tags.
While the ZetaHub platform provides it’s own proprietary meta tags, it can also read a few different tag types. There are some common tag types that we recommend using across all websites, and there are also certain tags that may work best for specific industries like eCommerce and Publishing.
We’ve provided a table below with a list of these meta tags for your convenience.
- Green indicates meta tags that ZetaHub recommends be added to your site, if they don’t already exist.
- Red indicates meta tags that ZetaHub absolutely requires. If they are not already on your site, they must be added for your integration process to go smoothly.
NOTE: The tagging type, whether it is ‘og’, ‘bt’, or another option must be consistent across your site for ZetaHub to properly ingest content. If one page is using ‘og’ for a tag and another is using ‘bt’ for the same tag, the content may not be ingested correctly.
In addition to these required tags, there are two tags that may be useful for managing which content ZetaHub recommends to your Users.
These two tags are not required and may not be necessary for all customers, but they provide powerful options for controlling what content ZetaHub recommends to your User