Property names used in this section do not have to be exact.
- Properties for segmenting: If you have multiple newsletters, you may want to divide your users into segments based on which newsletter(s) they subscribe to. By adding a custom user property, you can filter each user into the correct segment. Example: daily_newsletter:true, weekly_newsletter:false, beauty_newsletter:true, recipe_newsletter:false, etc.
- Location: Aside from being able to segment users based on their city, locality can be used to view how many users signed up in the last month in which city, how many users you have for each location, how many of them opened the campaign you sent recently, etc.
- Age/Gender: If you’re collecting these values from your users, you may find it useful to create reports based on the age range or gender of your active users.
- Interests: If your users have provided you with these values, you can cater to their interests when sending campaigns or other communication.
For further recommendations based on your specific business needs, please consult your Boomtrain Customer Success Managers.