When you combine multiple user actions (or inactions), you create a Behavior. If a user views an item multiple times but never purchases, you can create a Behavior. If a user shares your content on social media multiple times, you can create a behavior. The possibilities are endless.
BME can track any activity that occurs on your site, but it also offers a flexible environment to create behaviors with those activities. Here are just a few of the options to inspire your triggered email campaigns:
- Abandoned Cart: When users add items to their shopping cart but forget to purchase, you can create a behavior and trigger a message to remind them to complete their purchase.
Here is an example: If user has an update_cart activity and for the past 3 days it’s not followed by the purchase activity, the Abandoned Cart behavior is triggered.
- Re-Engage: If a user hasn’t been active on your site in a while, you can create a behavior to trigger a message.
Here is an example:A user fires a viewed activity by visiting your site. Another viewed activity occurs within seven days of the first, followed by an additional activity within the next thirty days. After that, all activity drops off for thirty days or more. This behavior can trigger a ‘slipping away’ campaign, which attempts to re-engage with the inactive users.
- Fails To Subscribe: If your signup process has multiple stages that lead to a paid plan, you can create a behavior that tracks if a user has completed the full application process.
Here is an example: A user signs up for a free trial on your site, but neglects to complete the paid membership application. If the application and payment is not completed within thirty five days, the behavior is triggered and an email campaign is sent to the user, urging them to upgrade their membership.
- Dropped Out Of A Course : If a user signs up for a course you offer through your site, but doesn’t complete the course, a triggered campaign can be created.
Here is an example: User subscribes to a course and within the first seven days, fires a completed stage activity by finishing part of the class. This is followed by no completed course activity within the following thirty days. A message is triggered to remind the user of the available course they need to complete.
- Skips A Payment : If you’re a business providing a membership service, you can easily create a forgot payment message if a user misses a payment.
Here is an example: If user fires a failed payment activity, a triggered email is sent to the user letting them know of the issue.
At any point while creating a behavior, if you want to narrow down the audience who qualifies, you can use the ‘Specify filters to narrow down’ option.
This option helps you narrow down eligible users according to the property names and values associated with the activities you are choosing to make up this behavior.
A good example of this is when you want to select users who signed up only for high value plans and then did not make a payment.
Here, ‘signed_up’ is your activity.
Plan is a Property name
A, B, and C are Property values.
You can filter down only users who signed up with the property value ‘Plan A’ and send unique messages to them alone.