A dedicated IP is great to have because you can start on a clean slate in terms of your sending reputation
Warming up your IP is away to help you see what is working and what isn’t in an email plan before permanently tarnishing your IP’s web cred.
You should start by thinking about your mobile experience first
Once you have sent out a campaign, you can understand which buttons, CTAs and links on your emails were clicked on the most.
Schedule broadcast messages to ensure that they reach your customers immediately or within a specific window (simple date and time).
To understand the difference between triggered & broadcast messages, you need to understand that the way you interact with your customers