Another handy feature on the ZetaHub platform is the frequency setting. As your customer profiles build and you create segments for various messages, you will find that some of your customers are part of multiple segments. For example a customer could be part of 10-15 segments such as ‘New’, ‘Active’, New York’, ‘Male’, ‘Highly Engaged’, ‘Ready To Upgrade’, ‘VIP Customer’, ‘Used Key Features’, ‘iOS users’, ‘Feedback Group’ etc.
If you have set up multiple triggered messages on the ZetaHub platform, you might run the risk of sending multiple messages to the same customer. To avoid frustrating customers and to maintain a good domain reputation, you can use the frequency settings to ensure you don’t end up spamming them.
Choose how often you need to trigger a message to your customers by selecting between:
- Every time the user qualifies
- Not more than X times between 1-90 days or lifetime
