Navigate to Campaigns > Triggered and create a triggered email. Give it a name and select the activity “socialShare” as the trigger.
Events Needed: favorite or added_to_wishlist, update_cart (optional, used for exclusions),purchase (optional, used for exclusions)
lastPurchase (optional, for exclusions – additional user property of type last_occurrence)
Navigate to Activities > Behaviors and create a new behavior, like below. In the “within” box, enter how long you want to wait for the user to come back to your site
Over the past few years, lightboxes and pop-overs have become the digital marketer’s go-to tool for email acquisition, and yet most such acquisition campaigns convert at a pitifully low rate and can annoy your overall audience.
lastPurchase (optional, for exclusions – additional user property – type: last_occurrence, activity name: purchase)
When uploading users into Boomtrain Marketing Engine via CSV, it’s important to make sure your dates are formatted correctly.
When a user signs up on your site for either a full account or just a newsletter, it’s possible to submit incorrect or fake information.]
If you are using lastPurchase date as an exclusion, you’ll need to create that user property.