ou can also add your own set of User Properties. These will automatically be created when you send us user data, but we recommend manually creating them so you can have more control over the content coming in.
The most basic operations and actions that a customer does on your website is an activity.
Mapping an activity lets you set up the activities you want to track and connect them to users who perform those activities.
Any data related or attributed to a user’s activities is an activity attribute.
A complex behavior is a combination of behaviors, or behaviors inside behaviors.
A user profile consists of an activity stream that maps every customer activity based on what you decide to track.