ZetaHub tracks some customer properties for your business apart from the ones you pass via integrations or append via .csv files.
To understand the difference between triggered & broadcast messages, you need to understand that the way you interact with your customers
ZetaHub allows you to set the pre-header text that you want your user to see in their email inbox.
You may not always want to send your emails from the same address.
If you are using Boomtrain Marketing Engine (BME) for more than one of your businesses and prefer one master account to manage all dependencies, Multi Organization system is the best solution that fits your needs.