When you send emails with ZetaHub, the ‘Personalization’ tab on your ZetaHub dashboard gives you the DL on the effect personalization is having on your campaigns. The graph breaks down the response to both Personalized and Popular content. This shows you how your audience engages with the popular content you share with them vs. the personalized content that you recommend. Chances are, personalized content will always outdo the popular content. The graph below shows a 1.4x lift in CTOR (Click To Open Ratio) with Personalization.
