What is Prime Time Messaging and How Does it Work?

What is Prime Time Messaging and How Does it Work?

ZetaHub’s AI powered marketing engine allows marketers to send the right email to the right user. The Prime Time Messaging feature on the other hand allows marketers to send the email at the right time.

Prime Time Messaging aims at increasing email opens and engagement. It monitors each user’s interactions with multiple emails, and identifies patterns of their behavior. The system learns when to send an email to a specific user based on the above metrics that will most likely lead the user to open, click and engage with your email.

 

How it works

ZetaHub’s Prime Time Messaging monitors user interactions with multiple emails and identifies patterns of user behavior. The system, with the help of Alfred, learns when to send an email to a specific user based on the above metrics that most likely lead the user to open, click and engage with your email.

ZetaHub customers can find Prime Time as an option while scheduling an email broadcast. The initial phase comprises of a learning period where Alfred begins to understand patterns through randomly distributed campaigns delivered at different times. A control group (a small fraction of your users) will be earmarked for non-optimized send and used as a baseline to compare lift from Prime Time Send performance.

Much like Alfred’s ability to continually learn more about your users as they interact with your messages across all of your channels, Prime Time Messaging only gets better over time. Now you can rest assured that with every email sent through ZetaHub, Alfred will optimize each profile on “what” the user wants while Prime Time Messaging optimizes “when” they want to engage not only optimal time during the day but also the best day of the week.

How to select it

While you’re setting up email broadcast campaigns, you will get an option to select ‘Prime Time’ as the time of send:

Analyzing the performance of Prime Time Emails

You can keep a track of how well your Prime Time emails are performing through the Prime Time tab under the Reports section:

     

You can use the calendar drop down on top right to select the time period of your choice, for which you want to analyze the performance of prime time emails.

Use the drop down on the top left to select specific campaigns for which you want to check the performance of prime time messaging.

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