Modern day digital marketing is all about data. Data that can fuel marketing campaigns and enhance their effectiveness. We at Zeta, have always kept actionable reporting as a top priority in our product enhancement roadmap. In continuation of this trend, we are...
Regular reporting on your campaigns and segments allows you to better evaluate your marketing efforts, helping you to keep a close watch on their performance. However, we all know that putting together daily, weekly or monthly reports can be...
In addition to those new views, customers can export the data from those reports into CSV files.
The best way to learn from your campaigns and build better ones is by understanding how every bit of communication you sent worked with your audience.
ZetaHub’s cohort monitoring dashboard gives marketers a great tool to manage the health of their email marketing programs in a proactive way.
To understand your deliverability rates best, you can use the ZetaHub Dashboard’s ‘Deliverability’ tab.
When you send emails with Boomtrain, the ‘Personalization’ tab on your Boomtrain dashboard gives you the DL on the effect personalization is having on your campaigns.
From the ZetaHub navigation bar, navigate to Campaigns > Triggers / Broadcasts > Active
Once you launch a campaign, especially to a large user group, Boomtrain takes a while to compute and prepare your email for sending.
Once you have sent out a campaign, you can understand which buttons, CTAs and links on your emails were clicked on the most.