Start A Conversation
While you may have enough information on your customers to be able to start and carry out a conversation, it is obviously not the same for anonymous visitors on your website or app. Here are some customer acquisition techniques that you can apply to know them better.
Most likely, they will take the lead on starting the conversation if they are coming to your website or app with questions on your business. If they simply say hello, ask them open ended questions so you can understand what they are looking for. Here are some examples of open ended questions that you can ask:
- What kind of solution are you looking for?
- What do you do?
- What prompted you come to our website?
- What are your current pain points and challenges?
Understanding their needs and challenges will quickly give you both an idea of whether your business can help them and will sometimes work well in acquiring customers!
It’s better to continuously engage the anonymous visitor by keeping your messages short and concise like you would with your personal messaging, rather than continuously type a long message. Replying quickly and succinctly will win them over!
Use a friendly and informal tone and try and validate your business by being open to sharing pertinent resources with them – it could be an interesting blog post or a case study from a customer in a similar industry. Put yourself in their shoes and try to think about what you could do to help them get the best out of your business for what they want to achieve.
Another neat feature for your business is the lead capture field that prompts anonymous visitors to leave their email. It’s one of the customer acquisition ideas we tested early on that was useful to businesses. Once you have someone’s email ID, get back to them as quickly as you can with any information they asked for.
This could also be activated in a variety of situations:
- Business off hours
- Emergency downtimes