BME tracks both customer properties and customer activities for your business. Apart from customer properties that BME inherently tracks and ones that your business adds, each customer activity also has properties associated with it.
Both user properties and activity properties can be inserted as ‘Attributes’ to any email message (or an SMS or a messenger message) you choose to send to customers. This makes your message highly personal and scalable in nature and is one of the key features that can be used for higher engagement.
Note: You can insert the attributes in an email subject line as well.
For more information about how to create, set, and utilize liquid tags, reach out to your Boomtrain Customer Success team at [email protected].