At ZetaHub, we use business rules to filter your content so that your users get only what’s most relevant to them. These rules are similar to metafilters, but instead of segmenting content, it pulls it out of circulation for you.
Some common business rules:
“Has Thumbnail:” We use this rule to avoid recommending articles and products without images.
“Blacklisted or Not Available:” This rule helps us remove any pages or articles on your site that shouldn’t be seen (e.g. special events that have recently passed, events that haven’t happened yet, etc).
“Published Date:” This rule ensures that we’re providing the freshest content for your users. For example, you may only want them to get content you’ve published in the last month or week.