| Tag Name | Purpose of the Tag | Example of the Tag |
|---|---|---|
| discount | If you provide a way to display the discount Users receive, whether it is the discounted price, a percentage, or another method, this tag can be used to include this information when sending recommendations to your Users. | If a ‘discount’ tag does not exist, use: property=”bt:discount” content=”{The Discount Information}” |
| price | The price value of the content can be used in recommendations, to ensure Users are seeing how much something costs, in addition to other attributes. | If a ‘price’ tag does not exist, use: property=”bt:price” content=”{Price of the Content}” |
| expDate | The date the content expires and should no longer be recommended. Should be in ISO format (YYYY-MM-DDThh:mm:ssTZD) or Unix Epoch with milliseconds (14409993870000).
NOTE: This date value is important for ensuring that ZetaHub knows when to stop including this content in recommendations. |
If an Expiration Date tag does not exist, use: property=”bt:expDate” content=”2015-09-03T14:10:00-07:00″ |
| vendor | If your site sells products from multiple vendors, or lists contents that are sold from other websites, this tag allows you to pull in the name of those outside vendors. | If a ‘vendor’ tag does not exist, use: property=”bt:vendor” content=”{Vendor’s Name, such as ‘Amazon.com’}” |
