Any data related or attributed to a user’s activities is an activity attribute. Activity attributes are very useful to classify a particular activity on your websites into its smaller properties. Some examples of activity attributes are:
1. When users sign up on your website, you might want to to classify the value of their signup or add more information based on the plan they chose. So ‘signup’ is the activity here and plan ‘A’, ‘B’ and ‘C’ could be properties.
2. A user performs an activity ‘added to cart’ Your activity properties could be based on cart value.
You can set up and track activity atttributes (activity data) for your users on ZetaHub.
To learn more about mapping activities, see how to set up Activity Mapping.