The way you interact with your customers plays a significant role in defining their experience and brand loyalty. Boomtrain gives you the ability to communicate with your customers on a 1:1 level and gives you detailed analysis of their behaviors & activities in real time. This will allow you to progressively send more relevant communication to the customers.
Different stages of your marketing lifecycle merit different types of messages that you need to send to your customers/users. On Boomtrain, you have the option of sending Triggered or Broadcast messages strategically based on the lifecycle stage that the customer is in. Triggered messages are also known as automated messages which are sent based on User behavior or activities.
Triggered messages can be used to send highly relevant messages based on your customer’s activities or behaviors, while broadcast messages are best reserved for sending newsletters and one off communication like informing customers of bulk discount days (Weekend deals, Sales etc.), changes to your business policies, inviting customers to take surveys, etc.
Here are some sample customer activities or behavior for which you can send a triggered or broadcast message:
